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Peer-reviewed evidence. Independent lab data. The first kibble built for the exam room, not the marketing brief.
lower blood glucose
60% less than the leading prescription-only metabolic brand.*
reduced body fat
without caloric restriction.**
build/preserve lean muscle mass
with our 46% protein formulas (as-fed).***
The Little Pet Food Brand
With the Big Evidentiary Foundation
WHY BOTH VETS AND CONSUMERS TRUST THE SAFETY OF OUR PRODUCTS

Nutritional/Safety Analytics
We prove (to both regulators and consumers) that all of our products contain precisely the nutritional content that we claim. We do this by publishing independent, third-party biochemical nutritional analyses of all of our products. Our nutritional claims are based on real testing and evidence, not calculations or promises.

Complete and Balanced
Our products have been certified by AAFCO as "complete and balanced" for all life stages (except growth of large-breed puppies). These certifications were obtained using the "gold standard" for demonstrating the nutritional content of pet food products -- biochemical nutritional analyses conducted by independent labs.

Expert Formulation
Our recipes were formulated by a team including one of North America's foremost experts on companion animal nutrition, Dr. Anna-Kate Shoveller, the Champion Pet Foods Chair in Canine and Feline Nutrition at Toronto's University of Guelph.

Compliance and Certifications
Our products are manufactured entirely at facilities that meet or exceed FDA, USDA, Food Safety Modernization Act, and Global Food Safety standards and are certified as SQF Level 3 by the Safe Quality Food Institute. We have never in our company's history had to recall a single product.
UNPARALLELED NUTRITIONAL CONTENT

More than 46% protein and less than 5% digestible carbohydrate. No other kibble in the history of the US pet food industry has come remotely close to our numbers.
- 46%+ protein (as-fed)
- <5% digestible carbohydrate
- 90%+ protein from meat or fish
- 0 corn, wheat, rice, or potato


Why Most 'Diabetic' and 'Weight Management' Kibbles Fall Short
OUR CUSTOMERS (AND THEIR CLINICIANS) CONSISTENTLY REPORT REAL, MEASURABLE CLINICAL IMPROVEMENTS
Over 4,000,000 Meals Delivered


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